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Designs and performance specifications I can generate fresh, new ideas as fast as anybody. I can also rework concepts from an abundant store of tried-and-tested old ideas. I know what exhibition visitors like, I know how to get your message across, and I know how people are likely to use (or misuse) the exhibits you offer them. Systematic testing of exhibit prototypes is extremely important. In an environment of bureaucratic tokenism, however, experience indicates that little real benefit is likely. You can throw time and money at exhibit evaluation studies if you wish. But when a "committee" starts out with a bum idea, it usually winds up with an expensively-evaluated bum idea! Experienced interactivity specialists know intuitively which exhibits people will find appealing and how they are most likely to respond. You don't have to buy the exhibits from me (though you can). I can provide you with a tailor-made set of performance specifications, detailing precisely what you need. You will find that this document proves to be a vital tool for project management and quality control.
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